The housing market isn’t crashing—but it is shifting. Slowly. Unevenly. And for home warranty providers, July 2025 offers critical signals about where demand is likely to rise, where lead quality is improving, and where to allocate marketing and service resources next. While national home sales totals held steady compared to June, the underlying details show […]
Home Warranty Cancellations: Know What’s Failing—and WhyFlatten Your Home Warranty Cancellation Curve—and Watch Profit Rise Even a small improvement in your home warranty cancellation curve can drive major profit gains. Take a look: reducing cancellations by just 4 points—from 54% to 40%—could add $92,000 in monthly profit for every 1,000 contracts sold, or $1.1 million […]
You Can’t Afford to Guess Most direct-to-consumer marketers in the vehicle service contract (VSC) and home warranty space know their topline numbers. Sales volume. Cancel rate. Cost per lead. But those numbers don’t tell you what’s really happening. They don’t show you which reps are killing margin, which campaigns are quietly failing, or where your […]
What a spike in your cancellation curve is trying to tell you. Most cancellation curves follow a predictable shape: a small bump in early months, then a slow, steady climb. That’s the norm. But if you’re seeing a sudden spike in Month 3, something is off—and it’s probably not your product. For VSC and home […]
In experience curves, the trajectory of cancellations matters more than the final number. For VSC and home warranty marketers, the timing of cancellations drives profitability. Early cancels destroy cash flow—so don’t just track how many. Track when. Why do early cancellations hurt more? If you’re a VSC marketer or home warranty marketer, you know cancellations […]
Home sales climbed in April—but momentum is still hard to come by. New construction helped lift total volume, while existing home sales ticked up seasonally. Yet under the surface, familiar constraints continue to shape the market: high mortgage rates, weak affordability, and a growing disconnect between buyers and sellers. Across both segments, inventory is rising. […]