Direct-to-Consumer Marketers

Direct-to-consumer marketers live and die by cancellation rates and mail performance.

At Dark Sky, we know speed matters.

Every day you wait is a day of wasted mail, lost leads, and rising cost per acquisition. Our Experience Curve and Marketing Response Curve tools help you act fast—see when contracts cancel, when mail converts, and what segments underperform.

Smarter targeting starts with clarity.

Dark Sky lets you filter performance by down payment, term length, product type, channel, or any field in your data. Spot trouble early. Double down on what works.

No data scientist required.

Our platform is built for business people—not engineers. Drag. Drop. Filter. Download. That’s it.

EXPERIENCE CURVES TO BUILD CANCELLATION CURVES

Instant insights—no code, no formulas.

The Experience Curve tool builds Cancellation Curves in seconds, using your raw data—by dollar amount or contract count.Quickly compare performance by month of origination, product type, term, agent, administrator, lender, or any other field in your file.

Minimum required columns:

  • Origination Date
  • Origination Amount ($)
  • Cancel Date
  • Cancellation Amount ($)
  • Contract Term
  • Date of Data Download

Have more fields? Great. Filter by anything: Product, Plan, Finance Term, Finance Company, State, Make/Model/Year, Agent, and beyond.

If it’s in your dataset, it’s in your control.

DO YOU WANT TO KNOW?

  • What’s my overall cancellation rate?
  • What’s the rate at Month 6 versus 12?
  • Do Ford F-150s cancel more often than Toyota Camrys?
  • Do shorter-term contracts cancel faster than longer ones?
  • Are low-down-payment contracts more likely to cancel?
  • Do higher-priced contracts lead to more cancellations?
  • Which agents are selling contracts that cancel quickly?

If the data’s in your file, the answers are just a few clicks away.

EASY TO USE

  • Upload your Excel file
  • Choose your filters
  • View the graph instantly
  • Download your results

No coding. No formulas. No data science degree required.

Just fast, clear answers—ready in seconds.

MARKETING RESPONSE CURVES

Turn mail responses into insight—fast.

Experience Curve builds Response Curves in seconds, showing how quickly prospects respond to marketing efforts. Perfect for A/B testing.

View response rates by days since mailing, broken out by product, mail piece, list source, state, agent, or any other field you upload.

Minimum required columns:

  • Mail Date
  • Response Date
  • Date of Data Download

Have more fields? Use them. Filter by Campaign, State, Mail Type, Agent, Channel, and more.

If it’s in your file, it’s at your fingertips.

DO YOU WANT TO KNOW?

  • Which marketing clients have higher cancellation rates?
  • Which flat cancel fastest?
  • What’s the cancellation rate at Month 6 versus Month 12?
  • Do cancellations vary by product, plan, or term length?
  • Do cancellations spike in specific states or vehicle types?
  • Are longer-term contracts or higher-priced plans more likely to cancel?
  • Which finance partners are associated with higher cancellation risk?

If the data’s in your file, the answers are just a few clicks away.

Easy to Use

  • Upload your Excel file
  • Choose your filters
  • View the graph instantly
  • Download your results

No coding. No formulas. No data science degree required.

Just fast, clear answers—ready in seconds.

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Benefits

TIME

Build a curve with filters in under 60 seconds

Skip the 10+ hours it takes to do it manually in Excel

ACCURACY

Remove human error with automated calculations

Trust every curve—logic is transparent and repeatable

FLEXIBILITY

Filter on any field in your dataset

Works with your structure—no need to reformat files

Ready to Unlock the Power of Your Data?
We can transform your data into rocket fuel.
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