The Experience Curve tool builds Cancellation Curves in seconds, using your raw data—by dollar amount or contract count. Quickly compare performance by month of origination, product type, term, agent, administrator, lender, or any other field in your file using our analytics tools built for VSC and home warranty marketers.

Minimum required columns:

• Origination Date
• Origination Amount ($)
• Cancel Date
• Cancellation Amount ($)
• Contract Term
• Date of Data Download

Have more fields? Great. Filter by anything: Product, Plan, Finance Term, Finance Company, State, Make/Model/Year, Agent, and beyond.

If it’s in your dataset, it’s in your control.

Experience Curve builds Response Curves in seconds, showing how quickly prospects respond to marketing efforts. Perfect for A/B testing. View response rates by days since mailing, broken out by product, mail piece, list source, state, agent, or any other field you upload—with analytics tools built specifically for VSC and home warranty marketers.

Minimum required columns:

• Mail Date
• Response Date
• Date of Data Download

Have more fields? Use them. Filter by Campaign, State, Mail Type, Agent, Channel, and more.

If it’s in your file, it’s at your fingertips.

• Are expensive leads actually paying off?
• Which mailings drive the fastest response?
• Does response rate differ by product, plan, or term?
• Are certain states or vehicle types converting better?
• Which lead sources consistently underperform?
• Is one agent or seller driving more conversions than others?
• How does response timing vary across different campaigns?

If the data’s in your file, the answers are just a few clicks away.