If you’ve visited Dark Sky Data lately, you may have noticed a small glowing circle in the bottom-right corner of your screen.Click it — and meet Orion, your new data analyst. Orion isn’t here to sell you software or send you to a support queue. He’s here to get you answers. Whether you’re looking at […]
Selling more contracts isn’t the goal. Making more money is. Too many marketers chase top-line volume and ignore the hidden costs eating their margin—cancellations, poor targeting, slow mail, and comp plans that reward the wrong behavior. If you want exponential growth that actually sticks to the bottom line, start here. 1. Study Your Cancellation Curve […]
The Great Standoff: September Housing Data Shows a Market Waiting for a Spark Summary: The fall chill isn’t just in the air—it’s settling into the housing market. September’s data reveals a slow-motion stalemate between buyers and sellers, with builders once again driving what little momentum exists. For home warranty providers, this split market demands precision: […]
Even with tariff headlines and affordability concerns, F&I performance stayed solid in Q2 2025. Dealers continued to capture profit per vehicle, consumers leaned harder into protection products, and the underlying vehicle mix shifted in ways that will shape the next 12 months of opportunity. Sales Momentum Holds Despite Tariff Headwinds U.S. new-light-vehicle sales averaged 16.1 […]
The Great Decoupling: New Homes Surge While Resales Stand Still Summary: The U.S. housing market has split in two. New construction is booming on builder incentives, while resale remains stuck under the weight of the lock‑in effect. For home warranty providers, growth in late 2025 will come from reallocating effort toward where transactions are actually […]
When it’s time to sell your company, everything gets scrutinized. Especially the numbers. For F&I administrators, few metrics carry more weight with buyers than the loss ratio—and yet that number is only as accurate as the earnings curve behind it. If your curve is wrong, your loss ratios are wrong. And if your loss ratios […]
The housing market isn’t crashing—but it is shifting. Slowly. Unevenly. And for home warranty providers, July 2025 offers critical signals about where demand is likely to rise, where lead quality is improving, and where to allocate marketing and service resources next. While national home sales totals held steady compared to June, the underlying details show […]
You Can’t Afford to Guess Most direct-to-consumer marketers in the vehicle service contract (VSC) and home warranty space know their topline numbers. Sales volume. Cancel rate. Cost per lead. But those numbers don’t tell you what’s really happening. They don’t show you which reps are killing margin, which campaigns are quietly failing, or where your […]
What a spike in your cancellation curve is trying to tell you. Most cancellation curves follow a predictable shape: a small bump in early months, then a slow, steady climb. That’s the norm. But if you’re seeing a sudden spike in Month 3, something is off—and it’s probably not your product. For VSC and home […]
If you’re a VSC or home warranty marketer, tracking cancellations isn’t optional. But if you’re still relying on a single cancellation rate number, you’re missing the full story—and leaving money on the table. A cancellation rate tells you how many customers cancel. A cancellation curve tells you when they cancel—and that changes everything. What is […]