Reflecting the most recent U.S. Census Bureau and HUD release (August 2026) | Published September 2026 August 2026 new home sales came in at a seasonally adjusted annual rate of 684,000 — the strongest reading since November 2025 and a 6.4% gain from a revised July. The year-over-year gap narrowed to 2.0% below August 2025’s […]
Reflecting the most recent U.S. Census Bureau and HUD release (June 2026) | Published July 2026 June 2026 new home sales came in at a seasonally adjusted annual rate of 628,000 — up 1.6% from a significantly revised May and 5.6% below the June 2025 pace of 665,000. The gain was real, but it came […]
Reflecting the most recent U.S. Census Bureau and HUD release (May 2026) | Published June 2026 The spring selling season failed to deliver. May 2026 new home sales came in at a seasonally adjusted annual rate of 580,000 — down 7.3% from April’s revised 626,000 and 6.8% below the May 2025 pace of 622,000. That […]
Reflecting the most recent U.S. Census Bureau and HUD release (March 2026) | Published May 2026 March 2026 new home sales rebounded from January’s subdued pace and posted the strongest month-over-month improvement of the early 2026 cycle. Sales of new single-family homes reached a seasonally adjusted annual rate of 682,000, up 7.4% from February’s revised […]
Dark Sky Data | Market Intelligence | April 2026 A military conflict involving Iran doesn’t stay in the Middle East. It travels through oil markets, into consumer prices, and eventually into the cost of a car repair, a mortgage payment, and a household’s appetite for protection products. For performance marketers in the home warranty, VSC, […]
Reflecting the most recent U.S. Census Bureau and NAR releases (January 2026) | Published March 2026 January 2026 home sales did not extend year-end momentum. They clarified how the housing market is likely to behave in early 2026. New residential transactions declined on an actual monthly basis. Existing-home turnover declined from December levels but remained […]
The U.S. home warranty market is large, growing, and structurally underserved — a combination that creates real opportunity for marketers who understand the data. The direct-to-consumer (DTC) home warranty channel reached $2.7 billion in sales in 2025, growing at a 5.2% CAGR since 2020. Yet that figure represents just a fraction of the addressable opportunity: […]
Reflecting the most recent U.S. Census Bureau and NAR releases (December 2025) | Published February 2026 December 2025 home sales did not mark normalization. They demonstrated that turnover can improve without structural convergence between new construction and resale markets. Buyer demand responded to modest rate relief. Resale activity accelerated meaningfully. Builder inventory compressed into year-end. […]
Reflecting the most recent U.S. Census Bureau and NAR releases (November 2025) | Published February 2026 November 2025 home sales did not signal a broad housing recovery. They clarified the structure of the market heading into 2026. Buyer demand remained payment-sensitive. Resale turnover remained constrained by homeowner lock-in. Builders continued adapting through pricing flexibility and […]
Reflecting the most recent U.S. Census Bureau release (October 2025) Published January 2026 The U.S. housing market operated under competing constraints in October 2025. Buyer demand remained rate-sensitive and affordability-limited, while resale supply continued to be constrained by homeowner lock-in. Builders, however, adapted more quickly—using pricing flexibility and incentives to sustain transaction flow. October 2025 […]
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