Reflecting the most recent U.S. Census Bureau and HUD release (May 2026) | Published June 2026 The spring selling season failed to deliver. May 2026 new home sales came in at a seasonally adjusted annual rate of 580,000 — down 7.3% from April’s revised 626,000 and 6.8% below the May 2025 pace of 622,000. That […]
Reflecting the most recent U.S. Census Bureau and HUD release (March 2026) | Published May 2026 March 2026 new home sales rebounded from January’s subdued pace and posted the strongest month-over-month improvement of the early 2026 cycle. Sales of new single-family homes reached a seasonally adjusted annual rate of 682,000, up 7.4% from February’s revised […]
The DTC VSC industry is no longer an emerging channel. It has reached a level of scale and maturity that is attracting institutional attention. Colonnade Advisors, an independent investment bank focused on financial and business services, published a March 2026 whitepaper confirming what marketers are already seeing in their numbers: DTC VSC is the fastest-growing […]
The agency of the future is not a distant concept. Joel Kansanback, in his keynote at the Agent Summit on April 15th, was direct. The next five years in F&I will compress twenty-five years of change. That is not a trend call. It is an operating reality. The agents, administrators, and dealers who adjust to […]
Dark Sky Data | Market Intelligence | April 2026 A military conflict involving Iran doesn’t stay in the Middle East. It travels through oil markets, into consumer prices, and eventually into the cost of a car repair, a mortgage payment, and a household’s appetite for protection products. For performance marketers in the home warranty, VSC, […]
Reflecting the most recent U.S. Census Bureau and NAR releases (January 2026) | Published March 2026 January 2026 home sales did not extend year-end momentum. They clarified how the housing market is likely to behave in early 2026. New residential transactions declined on an actual monthly basis. Existing-home turnover declined from December levels but remained […]
The U.S. home warranty market is large, growing, and structurally underserved — a combination that creates real opportunity for marketers who understand the data. The direct-to-consumer (DTC) home warranty channel reached $2.7 billion in sales in 2025, growing at a 5.2% CAGR since 2020. Yet that figure represents just a fraction of the addressable opportunity: […]
Why Timing Between Day 30 and Day 45 Changes the Economics Flat cancels and unfunded contracts are often treated as the same problem in direct-to-consumer Vehicle Service Contract (VSC) marketing. It is not. It is two distinct outcomes with two different economic implications: The nuance that drives confusion in DTC installment billing is the gap […]
As marketing spend increases, cost per acquisition almost always rises. This is not typically a failure of creative, vendors, or execution. It is a structural outcome driven by audience saturation and expansion beyond your highest-probability customers. The strongest prospects convert first. As additional dollars are deployed into weaker segments, conversion rates decline and CPA increases. […]
Reflecting the most recent U.S. Census Bureau and NAR releases (December 2025) | Published February 2026 December 2025 home sales did not mark normalization. They demonstrated that turnover can improve without structural convergence between new construction and resale markets. Buyer demand responded to modest rate relief. Resale activity accelerated meaningfully. Builder inventory compressed into year-end. […]