Based on the U.S. Census Bureau and HUD September 2026 release, issued October 27, 2026 September 2026 new home sales came in at a seasonally adjusted annual rate of 676,000 — essentially flat with a revised August reading of 680,000 and the third consecutive month in the 647,000–680,000 range. The month-over-month change of -0.6% is […]
Reflecting the most recent U.S. Census Bureau and HUD release (August 2026) | Published September 2026 August 2026 new home sales came in at a seasonally adjusted annual rate of 684,000 — the strongest reading since November 2025 and a 6.4% gain from a revised July. The year-over-year gap narrowed to 2.0% below August 2025’s […]
Reflecting the most recent U.S. Census Bureau and HUD release (June 2026) | Published July 2026 June 2026 new home sales came in at a seasonally adjusted annual rate of 628,000 — up 1.6% from a significantly revised May and 5.6% below the June 2025 pace of 665,000. The gain was real, but it came […]
Reflecting the most recent U.S. Census Bureau and HUD release (May 2026) | Published June 2026 The spring selling season failed to deliver. May 2026 new home sales came in at a seasonally adjusted annual rate of 580,000 — down 7.3% from April’s revised 626,000 and 6.8% below the May 2025 pace of 622,000. That […]
Reflecting the most recent U.S. Census Bureau and HUD release (March 2026) | Published May 2026 March 2026 new home sales rebounded from January’s subdued pace and posted the strongest month-over-month improvement of the early 2026 cycle. Sales of new single-family homes reached a seasonally adjusted annual rate of 682,000, up 7.4% from February’s revised […]
The DTC VSC industry is no longer an emerging channel. It has reached a level of scale and maturity that is attracting institutional attention. Colonnade Advisors, an independent investment bank focused on financial and business services, published a March 2026 whitepaper confirming what marketers are already seeing in their numbers: DTC VSC is the fastest-growing […]
The agency of the future is not a distant concept. Joel Kansanback, in his keynote at the Agent Summit on April 15th, was direct. The next five years in F&I will compress twenty-five years of change. That is not a trend call. It is an operating reality. The agents, administrators, and dealers who adjust to […]
Dark Sky Data | Market Intelligence | April 2026 A military conflict involving Iran doesn’t stay in the Middle East. It travels through oil markets, into consumer prices, and eventually into the cost of a car repair, a mortgage payment, and a household’s appetite for protection products. For performance marketers in the home warranty, VSC, […]
Reflecting the most recent U.S. Census Bureau and NAR releases (January 2026) | Published March 2026 January 2026 home sales did not extend year-end momentum. They clarified how the housing market is likely to behave in early 2026. New residential transactions declined on an actual monthly basis. Existing-home turnover declined from December levels but remained […]
The U.S. home warranty market is large, growing, and structurally underserved — a combination that creates real opportunity for marketers who understand the data. The direct-to-consumer (DTC) home warranty channel reached $2.7 billion in sales in 2025, growing at a 5.2% CAGR since 2020. Yet that figure represents just a fraction of the addressable opportunity: […]