VSC and Home Warranty marketing doesn’t fail because teams don’t work hard. It fails because operational blind spots compound quietly—until margins disappear or diligence starts asking uncomfortable questions. The strongest VSC and Home Warranty marketing operations are not just optimizing performance. They are engineered for transparency, control, and repeatability. Below are the specific operational practices […]
The Great Standoff: September Housing Data Shows a Market Waiting for a Spark Summary: The fall chill isn’t just in the air—it’s settling into the housing market. September’s data reveals a slow-motion stalemate between buyers and sellers, with builders once again driving what little momentum exists. For home warranty providers, this split market demands precision: […]
The Great Decoupling: New Homes Surge While Resales Stand Still Summary: The U.S. housing market has split in two. New construction is booming on builder incentives, while resale remains stuck under the weight of the lock‑in effect. For home warranty providers, growth in late 2025 will come from reallocating effort toward where transactions are actually […]
The housing market isn’t crashing—but it is shifting. Slowly. Unevenly. And for home warranty providers, July 2025 offers critical signals about where demand is likely to rise, where lead quality is improving, and where to allocate marketing and service resources next. While national home sales totals held steady compared to June, the underlying details show […]
In June 2025, the U.S. housing market showed signs of quiet recalibration. Total home sales slipped slightly to 445,000 units—down just 1,000 from May. But beneath that national flatline, regional and state-level shifts reveal a more dynamic story. New home sales nudged downward, while existing home sales essentially held their ground. Inventory rose. Buyer activity […]
Home sales in May 2025 reflected a market at a crossroads—nudging upward in some areas while falling back in others. On the surface, total U.S. home sales climbed to 446,000 units, up from 414,000 in April. That 7.7% month-over-month bump sounds like momentum. But look closer, and the picture’s more complex. Behind the headline numbers […]
Home sales climbed in April—but momentum is still hard to come by. New construction helped lift total volume, while existing home sales ticked up seasonally. Yet under the surface, familiar constraints continue to shape the market: high mortgage rates, weak affordability, and a growing disconnect between buyers and sellers. Across both segments, inventory is rising. […]
Home sales across the U.S. jumped in March 2025, signaling a typical spring bounce in buyer activity—but that momentum was layered atop a still-fragile foundation. Compared to February, total home sales rose by more than 20%, with gains across both new and existing home categories. However, viewed in the broader context of persistent affordability issues, […]