If you’re a VSC or home warranty marketer, tracking cancellations isn’t optional. But if you’re still relying on a single cancellation rate number, you’re missing the full story—and leaving money on the table. A cancellation rate tells you how many customers cancel. A cancellation curve tells you when they cancel—and that changes everything. What is […]
About: JT Turner
Recent Posts by JT Turner
In experience curves, the trajectory of cancellations matters more than the final number. For VSC and home warranty marketers, the timing of cancellations drives profitability. Early cancels destroy cash flow—so don’t just track how many. Track when. Why do early cancellations hurt more? If you’re a VSC marketer or home warranty marketer, you know cancellations […]
When you’re scaling direct-to-consumer sales in the Vehicle Service Contract (VSC) or home warranty space, cash flow is king. You launch a $100,000 campaign. You pay your mail house and lead vendor on June 1. The mail hits mailboxes on June 10. Responses trickle in through early July. You close sales—but then wait 45 days […]
If you’re relying on cancellation curves from your payment plan provider—like PayLink, Mepco, or Walco—you’re only seeing part of the story. Those blended curves are useful for tracking total portfolio performance. But they won’t tell you why cancellations are happening. Because they don’t show you the differences that matter. The only way to do that? […]
If you’re only looking at your overall cancellation rate, you’re missing the real story. Cancellation behavior isn’t static. It shifts over time—and across different groups of contracts. That’s why you need to break it down by vintage. “A vintage is a group of contracts that started in the same period—typically a month, quarter, or. It’s […]
In June 2025, the U.S. housing market showed signs of quiet recalibration. Total home sales slipped slightly to 445,000 units—down just 1,000 from May. But beneath that national flatline, regional and state-level shifts reveal a more dynamic story. New home sales nudged downward, while existing home sales essentially held their ground. Inventory rose. Buyer activity […]
Home sales in May 2025 reflected a market at a crossroads—nudging upward in some areas while falling back in others. On the surface, total U.S. home sales climbed to 446,000 units, up from 414,000 in April. That 7.7% month-over-month bump sounds like momentum. But look closer, and the picture’s more complex. Behind the headline numbers […]
Home sales climbed in April—but momentum is still hard to come by. New construction helped lift total volume, while existing home sales ticked up seasonally. Yet under the surface, familiar constraints continue to shape the market: high mortgage rates, weak affordability, and a growing disconnect between buyers and sellers. Across both segments, inventory is rising. […]
Home sales across the U.S. jumped in March 2025, signaling a typical spring bounce in buyer activity—but that momentum was layered atop a still-fragile foundation. Compared to February, total home sales rose by more than 20%, with gains across both new and existing home categories. However, viewed in the broader context of persistent affordability issues, […]
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