Reflecting the most recent U.S. Census Bureau and NAR releases (January 2026) | Published March 2026 January 2026 home sales did not extend year-end momentum. They clarified how the housing market is likely to behave in early 2026. New residential transactions declined on an actual monthly basis. Existing-home turnover declined from December levels but remained […]
The U.S. home warranty market is large, growing, and structurally underserved — a combination that creates real opportunity for marketers who understand the data. The direct-to-consumer (DTC) home warranty channel reached $2.7 billion in sales in 2025, growing at a 5.2% CAGR since 2020. Yet that figure represents just a fraction of the addressable opportunity: […]
Reflecting the most recent U.S. Census Bureau and NAR releases (December 2025) | Published February 2026 December 2025 home sales did not mark normalization. They demonstrated that turnover can improve without structural convergence between new construction and resale markets. Buyer demand responded to modest rate relief. Resale activity accelerated meaningfully. Builder inventory compressed into year-end. […]
Reflecting the most recent U.S. Census Bureau and NAR releases (November 2025) | Published February 2026 November 2025 home sales did not signal a broad housing recovery. They clarified the structure of the market heading into 2026. Buyer demand remained payment-sensitive. Resale turnover remained constrained by homeowner lock-in. Builders continued adapting through pricing flexibility and […]
Reflecting the most recent U.S. Census Bureau release (October 2025) Published January 2026 The U.S. housing market operated under competing constraints in October 2025. Buyer demand remained rate-sensitive and affordability-limited, while resale supply continued to be constrained by homeowner lock-in. Builders, however, adapted more quickly—using pricing flexibility and incentives to sustain transaction flow. October 2025 […]
VSC and Home Warranty marketing doesn’t fail because teams don’t work hard. It fails because operational blind spots compound quietly—until margins disappear or diligence starts asking uncomfortable questions. The strongest VSC and Home Warranty marketing operations are not just optimizing performance. They are engineered for transparency, control, and repeatability. Below are the specific operational practices […]
Selling more contracts isn’t the goal. Making more money is. Too many marketers chase top-line volume and ignore the hidden costs eating their margin—cancellations, poor targeting, slow mail, and comp plans that reward the wrong behavior. If you want exponential growth that actually sticks to the bottom line, start here. 1. Study Your Cancellation Curve […]
The Great Standoff: September Housing Data Shows a Market Waiting for a Spark Summary: The fall chill isn’t just in the air—it’s settling into the housing market. September’s data reveals a slow-motion stalemate between buyers and sellers, with builders once again driving what little momentum exists. For home warranty providers, this split market demands precision: […]
Even with tariff headlines and affordability concerns, F&I performance stayed solid in Q2 2025. Dealers continued to capture profit per vehicle, consumers leaned harder into protection products, and the underlying vehicle mix shifted in ways that will shape the next 12 months of opportunity. Sales Momentum Holds Despite Tariff Headwinds U.S. new-light-vehicle sales averaged 16.1 […]
The Great Decoupling: New Homes Surge While Resales Stand Still Summary: The U.S. housing market has split in two. New construction is booming on builder incentives, while resale remains stuck under the weight of the lock‑in effect. For home warranty providers, growth in late 2025 will come from reallocating effort toward where transactions are actually […]