Selling more contracts isn’t the goal. Making more money is. Too many marketers chase top-line volume and ignore the hidden costs eating their margin—cancellations, poor targeting, slow mail, and comp plans that reward the wrong behavior. If you want exponential growth that actually sticks to the bottom line, start here. 1. Study Your Cancellation Curve […]
You Can’t Afford to Guess Most direct-to-consumer marketers in the vehicle service contract (VSC) and home warranty space know their topline numbers. Sales volume. Cancel rate. Cost per lead. But those numbers don’t tell you what’s really happening. They don’t show you which reps are killing margin, which campaigns are quietly failing, or where your […]