Jul 22

Why Vintage Analysis Matters in Understanding Cancellations

Two curves, representing different vintages, generated by the Dark Sky Data Experience Curve.

If you’re only looking at your overall cancellation rate, you’re missing the real story. Cancellation behavior isn’t static. It shifts over time—and across different groups of contracts. That’s why you need to break it down by vintage. “A vintage is a group of contracts that started in the same period—typically a month, quarter, or. It’s […]