About: Gina Cocking


Recent Posts by Gina Cocking

Jun 18

VSC Administrators: See the Problem Before It Hits Your Loss Ratio

How Vehicle Service Contract Administrators Use Experience Curves to Stay Ahead of Cancellations If you’re administering Vehicle Service Contracts, cancellations aren’t just noise—they’re a direct hit to profitability. Refund exposure. Margin compression. Loss ratio volatility. Whether contracts are sold direct-to-consumer or through dealerships, cancellations are a real and rising cost. And yet, most administrators aren’t […]

Jun 18

How Experience Curves Help Vehicle Service Contract Marketers Take Control of Cancellations

If you’re selling Vehicle Service Contracts (VSCs) directly to consumers, you’re operating in a high-cancel environment. Many marketers see 40–80% of contracts cancel, and flat cancels—those within 30 days—are especially painful. They erase margin, trigger chargebacks, and undermine performance metrics. But not all cancellations are created equal. Contracts that cancel later are far more profitable. […]

Dec 5

Case Study: Streamlining Cancellation and Claim Frequency and Severity Curve Construction

The Challenge Our client, an investment bank, often constructs cancellation and claims frequency and severity curves for their clients’ financial products. These curves are critical for predicting future cancellations, claim timing, and severity. However, the process is labor-intensive, requiring significant time and manual effort to build each curve from raw data. Updates are even more […]

Dec 4

Case Study: Driving $3.3 Million in Additional Profitability Through Smarter Data Use

Our client, a direct-to-consumer marketer of financial products, faced a hidden challenge that was significantly impacting their marketing efficiency and profitability. By purchasing mailing data from multiple vendors, they were unintentionally remailing the same potential customers—resulting in wasted resources and missed opportunities. With a direct mail database of 18 million records, the inefficiencies were costing […]

Jun 13

Case Study: Streamlining Customer Data for Enhanced Analysis

Colonnade Advisors, an M&A investment bank, faced a significant data challenge when a client provided customer data in an Excel file and CSV format. The data was disorganized, with customer information spread across multiple rows—sometimes as many as ten per customer. With hundreds of thousands of rows, the fragmented data made it nearly impossible to efficiently manipulate or analyze the dataset.


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