Category Archives: "Direct Marketing Brief"

Apr 7

The Direct Marketing Brief: 35% of Homeowners Cannot Cover One Repair Bill and Why the DTC Warranty Pitch Is Arithmetic, Not Aspiration

Categories: Direct Marketing Brief Posted by: Kane Barker

Issue No. 1 | April 7, 2026 Intelligence for direct marketers in insurance, home services, warranty, and protection. This Week: Home Warranty THE NUMBER: 35% Roughly 35% of U.S. homeowners have less than $1,000 saved for home repairs — yet average annual home maintenance costs now exceed $10,000. A single HVAC replacement runs $1,000–$3,000. A […]